Music 411 showcases four artists in different genres where they participate in a panel discussion, perform in-the-round, and have round table sessions with the audience. The event is designed to help audience members learn about the creative and business aspects of life for artists working in different musical genres.

I was in charge of building the marketing strategy for this event. I built the project marketing plan which involved identifying the target audience, potential barriers, event goals, PR strategy, content planning, and marketing schedule.

You can review the marketing plan HERE.

With a limited budget, advertising did result in a fair amount of RSVPs for the Music411 event. Of the 122 RSVPs, the event managed to be one of the most viewed out of all events during Oshawa Music week pulling over 250 total unique viewers, with a peak of 120 viewers at one point while on stream.