Raised in a small town in Northern Ontario, I have spent the bulk of my professional career establishing myself in the Music Business. Starting my professional career in sales and marketing; my love for music and passion for helping artists created a natural transition to bring my experience to more creative industries.
Prior to attending Music Business Management at Durham College, I spent 2 years in Marketing & Advertising at Canadore College where I launched my first music venture “Get Rekt Records”. Since then I have had the pleasure to work with artists such as Andy Polk, Ricky James & J-Minu$ which led me to discover a deep desire and passion for helping artists market and brand themselves. Working with these artists created business opportunities for myself, where I launched my start-up Cube Music Agency which was initially pitched to be an accelerator for independent artists as a division of Vice Media. I continued to run this agency working with various artists at different points in their career. In late 2021 I had entered the Web3 space as Music NFTs began heating up as a hot topic within the industry. Since then, I have successfully built a brand and in the NFT ecosystem with Sol Music NFT. Sol Music was a platform & brand I had designed to connect artists to investors for their music; since launching Sol Music I have been able to help artists raise over 6 figures in funding, and access to hundreds of community members to support their music. Since then, I have continued to steer the ship at Sol Music Ltd. while working on a part-time basis in business development at Wracket Music with my long-time mentor and business partner Everton Lewis Jr.
This experience led me to further explore web3 and create a stronger community around music, where I launched the Lonely Listeners Club an exclusive club of approximately 1000 individuals holding a total of 2777 Digital Collectables (NFTs) who had invested to grow the club into a stronger hub of resources, support, and direction for musicians.
While building out my work experience I have been able to successfully achieve a diploma in Music Business Management (Graduated in April 2022) and gain a practical level of knowledge in the Music Business and work on various non-profit and volunteer opportunities such as Canadian Music Week , Oshawa Music Week and High Cut Records. Since kicking off my professional career I have worn multiple hats specializing in Music Marketing and Web3 and look forward to continuing to innovate in these areas and expand my experience.