J-Minu$ is an independent artist from South Texas who Sol Music accepted as their first client in November of 2021. The Project had a goal of raising $30,000 for the artist and fractionalizing 50% of the royalties generated across the artist’s debut album into NFTs (non-fungible tokens) providing buyers/holders perks such as lifetime concert access and free merchandise.

As a project manager, I was directly responsible for organizing the project budget and allocation, the project logistics (collection size, royalty payments, perk redemption), marketing strategy (both paid and earned media), and setting responsibilities and duties for the project team.

The Project was a success with a grassroots budget and approach, the project grossed $45,000 in revenue from the initial sale with around $60,000 in trading volume which generated an additional $6000 in revenue. The collection’s “floor price” (minimum price to buy) is also more than 3x the initial sale price.

The project resulted in a significant spike in listeners for the artist as well going from 8000 monthly listeners up to 30,000 in only a few short months. The artist since has released a new single titled “Pay Day” which has been the artist’s most successful release to date- being able to leverage the support of the Sol Music community.

Andy Polk is an artist/producer from New York growing in the underground Hyperpop scene with over 5 million streams working with Major Acts as Jeremy Zucker, White Cliffs, Ricky James, and Cookii to name a few.

The Project had a goal of raising $25,000 for the artist and fractionalizing 50% of the royalties generated across the artist’s album “Phantom” into NFTs (non-fungible tokens) providing buyers/holders perks such as exclusive access to unreleased music, and lifetime concert access.

As a project manager, I was responsible for organizing community events and onboarding Andy’s fans and audience into the web3 space for this collection.

I was directly in charge of the project logistics, marketing strategy, and setting responsibilities and duties for the project team.

I led creative marketing initiatives for the project & music such as creating a “virtual global street team”, where holders of the collection were able to collect QR code music link stickers to the artist’s music and canvas their cities in high traffic areas to increase the global audience of Andy Polk.

The Andy Polk Collection was a success and a challenge with a larger collection size compared to the first Sol Music collection release. The collection grossed over $53,000 on the initial sale, and an additional $22,500 in sales volume on secondary market sales.

The project resulted in a new audience of listeners to Andy Polk’s music while providing the artist with resources to put towards new music releases.